02
Apparel line
01
Target market focus
ZA
Built · ranked
100%
Non-cannibalised
Position first, product second
Flightmode answers a different need than Cosmic Cotton. Identical infrastructure, intentionally different market — so growth in one strengthens the other rather than competing with it.
One house, two lines
Both brands sit on the SCHOOL marketplace, both source through Ditshego Trade & Logistics, both are covered by SCENE Media — and neither takes a piece of the other.
Line
Positioning
A distinct aesthetic for a distinct demographic — no internal cannibalisation.
AUDIENCERails
Marketplace
Sold on the same SCHOOL marketplace commerce rails as line one.
STORETrade
Sourcing
Fabric and merch flows through Ditshego Trade & Logistics.
SUPPLYHouse
Co-funded
Same co-founded structure as Cosmic Cotton — one house, two lines.
STRUCTURE